Tupperware and Cyber Conversations

As part of my job, I am delegated to find out what my customers' want.  Then, I am supposed to create conversations??? through various social media channels ie. Facebook, Twitter, Instagram, etc.  The experts tell the business practitioners "Don't create content like you are advertising. Create relationships. Socialize. Contribute to chat groups.and TALK about all kinds of stuff."
They go on to say: "Remember the Tupperware parties from the old days?" Well, not really if you are any age under 60, but regardless. Those ladies didn't sell Tupperware per say, but they fed you coffee and cake, and you wanted Tupperware.  And that's exactly how I should sell you your next mountain vacation, haha!

On behalf of being the exemplary student that I am, I must follow the advice of my expert educators. I now spend time exploring comments in various forums on sites such as Trip Advisor.  My mission is to gain further enlightenment about what my customers are chatting about and what they might want next time they visit the mountains. Fair enough.... This is an easy task. Haha again.

What have I learned? EVERYBODY IS AN EXPERT! People giving and taking advice right and left.  It's very noisy out there....

There's no penalty for giving bad advice. They can't find you.

The comments about bad stuff are longer than the comments about good stuff.

Nobody can make teenagers happy on a family vacation.

Lots of people need driving directions.

There are many varied definitions for the word 'beginner'.

 

Now, I must take this invaluable information and sell someone a ski vacation??  Just like Tupperware, so they say.  Never again will I steer the conversation to anything pertinent such as snow conditions, suitable resorts, convenient and reasonably priced flights, activities for non-skiers, kids programs!! Just stick to coffee and cake and it'll all work out.

To all those who are equally 'over-socialized',

Joyce